The Most Beautiful Sound
Brand
American Society of Clinical Oncology
Agencies
Grey New York, Peter Bailey Productions, Hogarth, Gramercy Park Studioss
Country
United States
Activity
Disease Awareness, Support Groups & Associations
Media
Web Film, Case Study, Poster
Scientific studies have shown that the diagnosis of cancer itself can lead to clinical stress, weakening of immune responses, and the inability to fight back against cancer. To build resiliency and hope in patients, we captured something new for patients to hear —the sound of cancer cells dying and translated these data into sounds patients could listen to.
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Awards (1)
- Gold Andy - CRAFT
