Time-Fighters Program
Brand
Renault
Agencies
Publicis Conseil, Paris, Big Productions, Paris, Firm
Country
France
Activity
Cars
Media
Case Study, Social Media
Firefighters should be called Time-fighters.
They are constantly fighting against time.
This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster.
The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
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They are constantly fighting against time.
This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster.
The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Awards (2)
- Gold Andy - RESET
- Gold Andy - IDEA
