The Cost of Beauty
Brand
Dove
Advertiser
Unilever
Agencies
Ogilvy London, Ogilvy, New York, Ogilvy Toronto, Ogilvy, London
Countries
United States, United Kingdom
Business Sectors
Hygiene & Personal Care Products, Toiletries
Media
Web Film, Case Study
The Dove Self-Esteem Project today (April 12) launched the Campaign for Kids Online Safety to address the rise in youth mental health issues linked to social media. As part of the campaign, the Dove initiative is teaming with musician Lizzo, Common Sense Media and ParentsTogether Action to push for the 2023 Kids Online Safety Act (KOSA) which supports standards, safeguards and tools that protect kids’ online experiences and limit their exposure to toxic beauty content.
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Awards (3)
- Gold Andy - CRAFT
- Gold Andy - IDEA
- Gold Andy - BRAVERY
