EBM - "Schoolgirl Newscasters" by ANDY Awards 2024
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EBM - "Schoolgirl Newscasters"
- Brand: EBM
- Country: United Arab Emirates
- Advertiser: EBM
| Title | Schoolgirl Newscasters |
| Agency | Impact BBDO |
| Campaign | Schoolgirl Newscasters |
| Advertiser | EBM |
| Brand | EBM |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Biscuits, Bread, Crispbread |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement sheds light on the gender inequality issue in Pakistan, highlighting that over 22.5 million children, mostly girls, are not attending school due to socioeconomic barriers and cultural expectations. It showcases the efforts of EBM in promoting education for girls as a means to combat these issues. The campaign featured schoolgirls taking on the roles of newscasters, turning a regular news broadcast into a statement on the importance of female literacy. The visuals include scenes of school environments, rural areas, and classrooms, with powerful captions providing hard-hitting statistics and personal stories. The initiative reached millions, starting important conversations about the value of educating girls. |
| Chairman & CEO | Dani Richa |
| Chief Creative Officer | Ali Rez |
| Executive Creative Director | Marie-Claire Maalouf |
| Managing Director / Executive Creative Director | Atiya Zaidi |
| Art Director | Bijoy Purayil |
| Copywriter | Tamara Pinto |
| Traffic Manager | Murtaza Talib |
| Chief Executive Officer (CEO) | Azeem Afzal |
| Account Manager | Sarah Nadeem |
| Art Director | Saad Hussain |
| Advertising Manager | Aaminah Saeed |
| Advertising Manager | Attiyah Khan |
| Advertising Manager | Shahzain Munir |
| Advertising Manager | Inam Rehman |
| Advertising Manager | Saad Salahuddin |
| Production Company | Shiny Toy Guns |
| Director / Producer | Asma Humayun |
| Line Producer | Iradat Dadi |
| Line Producer | Abdullah Saifullah |
| Director of Photography (DOP) | Tarnaish Mehta |
| Production Art Director | Aswad Anees |
| Color Grade Artist | Syed Ali Sufi |
| CONTENT MANAGER | Arooj Anwar |
| Creative Director | Maria Shamsi |
| Editor | Rahul Rajan |
| Editor | Jason Sanphil |
| Designer | Anzan Nahas |
| Designer | Shabir shahan |
| Motion Designer | Shoaib Ahmed |
| Art Director | Dennis Silveira |
| Senior Project Manager | Laura Grzeszczak |
| Music / Sound Design | Marianna Kosch |
| Regionnal Director of Partnerships | Julia dos Santos |
| PR Agency | Syntax Communications |
| Production | BBDO Pakistan |
| Media Agency | mSix&Partners |