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ANDY Awards

Creative Award
New York, United States
Apple Airpods Pro 2 - "Quiet the Noise" by ANDY Awards 2024

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TitleQuiet the Noise
Agency
Campaign Quiet the Noise
Advertiser Apple
Brand Apple Airpods Pro 2
PostedMarch 2023
Business Sector Consumer Electronics & Audio-Visual
Media Type Television
Length
Soundtrack Where Is My Mind?
AI Description The ad for Apple Airpods Pro 2 opens in a bustling city scene with floating debris above. A person operates machinery on this island of urban chaos, emphasizing the noise and activity of city life. As the camera pans, cars congest the streets, hovering in disordered arrays, capturing the chaotic nature of traffic. Transitioning indoors, two people play chess, untouched by the commotion outside. A street cleanup crew manages debris in a busy area, and a band parades with vibrant costumes, bringing a surreal semblance to the urban landscape. Despite the clamor, the main character walks through the city with a serene expression, immersed in music from their Airpods. The scene suggests otherworldly calm as cars and people float above. The ad closes with the text: "Up to 2x more Active Noise Cancellation," reinforcing the product’s advanced capabilities and the theme of peaceful isolation amidst chaos.
Post Production