An Nahar - "The Newspapers Inside The Newspaper Edition" by ANDY Awards 2024
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An Nahar - "The Newspapers Inside The Newspaper Edition"
This ad is part of the ACT Responsible Collection
- Brand: An Nahar
- Country: United Arab Emirates
- Advertiser: An-Nahar
| Title | The Newspapers Inside The Newspaper Edition |
| Agency | Impact BBDO |
| Campaign | The Newspapers Inside The Newspaper |
| Advertiser | An-Nahar |
| Brand | An Nahar |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Newspapers, Magazines, Books |
| Story | To send a clear message that the press will never be silenced, AnNahar launched the Newspapers-Inside-The-Newspaper Edition – a daily that starts off as AnNahar, but with each spread reveals a previously extinct newspaper brought back to life. Each one was written by the same journalists that were once at the helm of these papers, which were revived to allow people to write what they wanted without fear of persecution. |
| Problem | For years, people in Lebanon who have publicly criticised the government or political system have been persecuted. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad features an impactful campaign by An Nahar, highlighting resistance against censorship. It opens with scenes of a bustling newspaper press, showing pages being printed before detailing the effort to resurrect six previously silenced newspapers. This initiative serves as a homage to the once-thriving journalism industry in Lebanon, suppressed by political influence. Throughout the video, captions emphasize the importance of freedom of speech, accompanied by visuals of hard-working press operators and iconic newspaper excerpts. These revived newspapers showcase stories written by original journalists, reinstating their voices in the public domain. The ad closes with a powerful message about press freedom, underscoring a commitment to honor those who have sacrificed for it. |
| Art Director | Rana Sadek |
| Associate Creative Director | Dennis Silveira |
| Chief Creative Officer | Ali Rez |
| Executive Creative Director | Joe Abou Khaled |
| Executive Producer | Manasvi Gosalia |
| Head of Production | Tally Massouh |
| Copywriter | Tarek Bacha |
| Art Director | Anthony Asmar |
| Art Director | Rana Sadek |
| Associate Creative Director | Dennis Silveira |
| Chief Creative Officer | Ali Rez |
| Executive Creative Director | Joe Abou Khaled |
| Executive Producer | Manasvi Gosalia |
| Head of Production | Tally Massouh |
| Copywriter | Tarek Bacha |
| Art Director | Anthony Asmar |