Sandy Hook Promise - "Know The Signs" by ANDY Awards 2024
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Sandy Hook Promise - "Know The Signs"
This ad is part of the ACT Responsible Collection
- Brand: Sandy Hook Promise
- Country: United States
- Advertiser: Sandy Hook Promise
| Title | Know The Signs |
| Agency | BBDO New York |
| Campaign | Know The Signs |
| Advertiser | Sandy Hook Promise |
| Brand | Sandy Hook Promise |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Know The Signs' campaign by Sandy Hook Promise focuses on raising awareness regarding the warning signs of potential school shooting incidents. The ad features a montage of different approaches, including interviews with figures addressing the emotional impact of gun violence. It highlights statistics and uses contrasting visuals to emphasize the urgency and severity of the issue. Featuring both news footage and dramatized scenes, the film uses a variety of narrative styles to convey a powerful message. Comedians are shown discussing real threats to draw attention to comments that should not be ignored, while public reports demonstrate the success of past interventions. The film closes with a call to action, encouraging viewers to educate themselves on the warning signs and to take proactive steps to prevent future tragedies. |
| Production Company | Smuggler |
| Actor / Celebrity | Wanda Sykes |
| Actor / Celebrity | Billy Eichner |
| Actor / Celebrity | Margaret Cho |
| Actor / Celebrity | Jay Pharoah |
| Actor / Celebrity | Roy Wood Jr. |
| Actor / Celebrity | Caitlin Reilly |
| Actor / Celebrity | David Cross |
| Actor / Celebrity | Iliza Shlesinger |
| Actor / Celebrity | Rachel Bloom |
| Advertising Manager | Nicole Hockley |
| Advertising Manager | Dawn Lyons |
| Advertising Manager | Jonathan Karron |
| Advertising Manager | Aimee Thunberg |
| Advertising Manager | Penny Muldoon |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Matt McDonald |
| Creative Director | Lance Vining |
| Creative Director | Gary du Toit |
| Designer | Jong Yeu Wu |
| Director of Content Production | Alex Gianni |
| Director | Henry Alex Rubin |
| Director | Tony Yacenda |
| Director | Samantha Scaffidi |
| Founder | Brian Carmody |
| Founder | Patrick Milling |
| Managing Director | Sue Yeon Ahn |
| Executive Producer | Drew Santarsiero |
| Head of Production | Alex Hughes |
| Line Producer | Catalina Restrepo |
| Associate Producer | Holland Kemp |
| Associate Producer | KJ Brown |
| Production Supervisor | Darby Pearson |
| Production Supervisor | Svetlana Dekic |
| Production Designer | Justin Allen |
| Production Designer | Peter Benson |
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