| Title | ADLaM: An Alphabet to Preserve a Culture |
| Agency | McCANN |
| Campaign | ADLaM |
| Advertiser | Microsoft |
| Brand | Microsoft |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | IT Solutions & Professional Networks |
| Media Type | Case Study |
| Music | Human |
| Chief Creative Officer | Pierre Lipton |
| Regional Chief Creative Officer | Sean Bryan |
| EVP, Chief Production Officer | Aaron Kovan |
| EVP, Global Executive Creative Director | Pete Johnson |
| Chief Creative Officer | Shayne Millington |
| SVP, Executive Integrated Producer | Stacy Flaum |
| Group Creative Director/Copywriter | Lucas Casão |
| Group Creative Director/Art Director | Guilherme Racz |
| EVP, Head of Design | Matt Van Leeuwen |
| Senior Integrated Producer | Jory Sutton |
| VP Strategy Director | Amadeo Plaza |
| Senior Creative technologist | Alicia Foor |
| Advertising Manager | Hannah Westing |
| Advertising Manager | Kathleen Hall |
| Senior Integrated Producer | MJ Soler |
| Senior Art Director | Mikey Bready |
| Design Director | Mook Phoungbut |
| EVP, Global Executive Creative Director | Cristina Reina |
| Senior Copywriter | Sarah Wagner |
| Designer | Malik Dupree |
| Senior Music Producer | Colleen Dahlstrom |
| Junior Music Producer | Madison Rowe |
| Associate Creative Director/Copywriter | Lucas Ribeiro |
| Advertising Manager | Carol Phillips Hutchinson |
| Advertising Manager | Steve Simmons |
| Advertising Manager | Lori Gross |
| Client Global Creative Director | Sven Seger |
| Client Senior Creative Director | Phyllis Murphy |
| Client Creative Director | Steve Foyle |
| Advertising Manager | Karina Reck |
| Advertising Manager | Aleksey Federov |
| Advertising Manager | Krystofer Glover |
| Advertising Manager | Shyla Lindsey |
| Producer | Kaity Butcher |
| Strategist | Steve Wiens |
| Advertising Manager | Si Daniels |
| Advertising Manager | Andrew Glass |
| Designer | Chocho Han |
| Associate Creative Director / Art Director | Kazuo Kubo |
| Junior Producer | Travae Davis |
| Videographer | Katie Henry |
| Associate Strategist | Kyla Jackson |
| Director | Jean Didi |
| Director/Photographer | Andrew Zeitner |
| Photographer | Khadija Farah |
| Announcer | Sahlima |
| Creator | Ibrahima Barry |
| Creator | Abdoulaye Barry |
| Typeface Design | Mark Jamra |
| Typeface Design | Neil Patel |
| Typeface Design | Andrew Fotit |
| Textile Expert | Duncan Clarke |
| Chief Strategy Officer | Erica Yahr |
| Post Production | Craft NY |