ANDY Awards

Creative Award

New York, United States

Update

Change the ref - "Survivors 3 - Ron Desantis"

1285

Title	Survivors 3 - Ron Desantis
Agency	Alma
Campaign	Ballots Against Bullets
Advertiser	Change the ref
Brand	Change the ref
Date of First Broadcast/Publication	2020
Business Sector	Institutional/Public Interest/Non-Profit Org.
Media Type	Outdoor/Out of Home
AI Description	The advertisement portrays a powerful image of a shooting survivor's torso marked by bullet hole scars, juxtaposed with a mock election ballot featuring Ron DeSantis' name, among others. The stark visuals emphasize the brutal reality of gun violence, urging viewers to consider their votes' impact on policies. The dark and minimalist background coupled with the unsettling imagery creates a somber tone. The text reads, "Your ballot can become a bullet. Don't vote again for a candidate who is against gun violence prevention," highlighting the urgent call for change and advocacy.
VP, Director of Production	Yeyo Marquez
Chief Creative Officer	Alvar Suñol
Associate Creative Director	Daniel Correa
Associate Creative Director	Virgilio Flores
Associate Creative Director	Beatriz Torres Marin
Founder	Manuel Oliver
Founder	Patricia Oliver
Chief Executive Officer (CEO)	Isaac Mizrahi
Copywriter	Raquel Chisholm
Executive Agency Producer	Michelle Headley
Digital Artist	Juary Leocardio
Executive Producer	José Luis Cabruja