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ANDY Awards

Creative Award
New York, United States
Orange - "Women's Football" by ANDY Awards 2024

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TitleWomen's Football
Agency
Campaign Women's Football
Advertiser Orange
Brand Orange
Date of First Broadcast/Publication 2023 / 6
Business Sector Corporate Communication
Story Orange est un sponsor historique du football français. Orange soutient les équipes nationales masculines et féminines de football de manière égale, mais dans la réalité le football féminin continue de faire face à des préjugés significatifs de la part des fans. A tel point qu’aucun media n'avait acheté les droits de diffusion de l'événement quelques semaines avant le début de la Coupe du Monde Féminine.
Media Type Case Study
Length
AI Description This commercial from Orange supports women's football in France, showcasing the talent of the French women's national team. Set against a backdrop of dynamic football action, the ad highlights the exciting and high-caliber play of female athletes. Using clever special effects, it initially appears to show the men's team before revealing the players as women, challenging stereotypes and emphasizing gender equality. The ad went viral, drawing widespread media coverage and public admiration, becoming a symbol of empowerment and change in the perception of women's sports. The campaign cleverly engages viewers through social media and mainstream news outlets, while the buzzing soundtrack amplifies its powerful and inspiring narrative.