ANDY Awards

Creative Award

New York, United States

Update

Change the ref - "Survivors 4 - Ted Cruz"

1499

Title	Survivors 4 - Ted Cruz
Agency	Alma
Campaign	Ballots Against Bullets
Advertiser	Change the ref
Brand	Change the ref
Date of First Broadcast/Publication	2020
Business Sector	Institutional/Public Interest/Non-Profit Org.
Media Type	Outdoor/Out of Home
AI Description	The image in the advertisement depicts the torso of a male gunshot survivor, with visible scarred skin, conveying the harsh reality of gun violence. Accompanying the image is a simulated ballot for the general election in Texas, listing candidates for the United States Senator position, including Ted Cruz. This is juxtaposed with the powerful statement: "Your ballot can become a bullet." The ad promotes Change the Ref's message of voting responsibly, particularly against candidates opposed to gun violence prevention. The background is dark, enhancing the somber and impactful tone, emphasizing the stakes of elections in shaping gun policies.
VP, Director of Production	Yeyo Marquez
Chief Creative Officer	Alvar Suñol
Associate Creative Director	Daniel Correa
Associate Creative Director	Virgilio Flores
Associate Creative Director	Beatriz Torres Marin
Founder	Manuel Oliver
Founder	Patricia Oliver
Chief Executive Officer (CEO)	Isaac Mizrahi
Copywriter	Raquel Chisholm
Executive Agency Producer	Michelle Headley
Digital Artist	Juary Leocardio
Executive Producer	José Luis Cabruja