ANDY Awards

Creative Award

New York, United States

Update

Change the ref - "Survivors 3 - Brian Kemp"

1672

Title	Survivors 3 - Brian Kemp
Agency	Alma
Campaign	Ballots Against Bullets
Advertiser	Change the ref
Brand	Change the ref
Date of First Broadcast/Publication	2020
Business Sector	Institutional/Public Interest/Non-Profit Org.
Media Type	Outdoor/Out of Home
AI Description	This impactful advertisement by Change the Ref, titled 'Survivors 3 - Brian Kemp,' is visually arresting with its strong message against gun violence. The image depicts a shooting survivor with visible scars on their back. Superimposed over the image, a voting ballot highlights the candidates for the Governor of Georgia election: Brian Kemp (REP), Stacey Abrams (DEM), and Ted Metz (LP). The ad conveys a stern warning with the statement 'Your ballot can become a bullet,' urging voters to consider the candidates' stance on gun violence prevention. The background is dark and somber, emphasizing the gravity of the message. The minimalist approach ensures the viewer's focus remains on the critical issue being addressed.
VP, Director of Production	Yeyo Marquez
Chief Creative Officer	Alvar Suñol
Associate Creative Director	Daniel Correa
Associate Creative Director	Virgilio Flores
Associate Creative Director	Beatriz Torres Marin
Founder	Manuel Oliver
Founder	Patricia Oliver
Chief Executive Officer (CEO)	Isaac Mizrahi
Copywriter	Raquel Chisholm
Executive Agency Producer	Michelle Headley
Digital Artist	Juary Leocardio
Executive Producer	José Luis Cabruja