ANDY Awards

Creative Award

New York, United States

Update

Change the ref - "Survivors 2"

1606

Title	Survivors 2
Agency	Alma
Campaign	Ballots Against Bullets
Advertiser	Change the ref
Brand	Change the ref
Date of First Broadcast/Publication	2020
Business Sector	Institutional/Public Interest/Non-Profit Org.
Media Type	Outdoor/Out of Home
AI Description	The advertisement titled "Survivors 2" by Change the Ref and created by the Alma agency, features a powerful image of a man's torso, showcasing a scar across his skin. The background is dark, placing emphasis on the central image. To the right, a mock ballot for the Florida General Election is displayed, with names of senate candidates. The overt message reads: "Your ballot can become a bullet," underscoring the individual's power in voting against candidates opposing gun violence prevention. It’s a striking visual conveying the seriousness of political choices in the context of gun violence, aiming to invoke reflection and action towards preventing further tragedies.
VP, Director of Production	Yeyo Marquez
Chief Creative Officer	Alvar Suñol
Associate Creative Director	Daniel Correa
Associate Creative Director	Virgilio Flores
Associate Creative Director	Beatriz Torres Marin
Founder	Manuel Oliver
Founder	Patricia Oliver
Chief Executive Officer (CEO)	Isaac Mizrahi
Copywriter	Raquel Chisholm
Executive Agency Producer	Michelle Headley
Digital Artist	Juary Leocardio
Executive Producer	José Luis Cabruja