DoorDash - "DoorDash-All-The-Ads" by ANDY Awards 2024
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DoorDash - "DoorDash-All-The-Ads"
- Brand: DoorDash
- Country: United States
- Advertiser: DoorDash
| Title | DoorDash-All-The-Ads |
| Agency | Superette (Doordash In-House Studio) |
| Campaign | Super Bowl LVIII |
| Advertiser | DoorDash |
| Brand | DoorDash |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | During the Super Bowl the delivery app promised to deliver items from every single ad aired throughout the game – if a viewer could enter a phenomenally long promo code |
| Media Type | Case Study |
| Length | |
| AI Description | The DoorDash ad, "DOORDASH-ALL-THE-ADS," creatively showcases the company's Super Bowl campaign. DoorDash promises to deliver a product from every single Super Bowl ad, featuring fried chicken, mayonnaise, cars, and more. An influencer records and updates viewers as products are added to a virtual shopping cart in real-time. The ad includes a humorous promo code with a long, dash-filled phrase, emphasizing DoorDash's capability to deliver almost anything. Newsroom and social media snippets reveal the buzz and anticipation, underscoring a community-driven narrative with elements of surprise, excitement, and humor. A single lucky participant wins all advertised products, reinforcing DoorDash's broad delivery potential. The visuals are lively and colorful, reflecting a modern and engaging atmosphere. |
| Creative Agency | Wieden + Kennedy |
| Art Director | Alex Nassour |
| Chief Creative Officer | Azsa West |
| Chief Creative Officer | Felipe Ribeiro |
| Chief Creative Officer | Susan Hoffman |
| Chief Marketing Officer (CMO) | Kofi Amoo-Gottfried |
| Chief Strategy Officer | Andy Lindblade |
| Music Composer | David Dahlquist |
| Copywriter | Alex Maleski |