ANDY Awards

Creative Award

New York, United States

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Mastercard - "Touch"

Howatson+Company Surry Hills, Australia

Awards

503

Brand: Mastercard
Country: Australia

Advertiser: Mastercard International

Title	Touch
Agency	Howatson+Company
Campaign	Touch
Advertiser	Mastercard International
Brand	Mastercard
Date of First Broadcast/Publication	2023
Business Sector	Banking, Finance, Law & Insurance
Media Type	Case Study
Length	134 seconds
AI Description	The Mastercard ad titled "Touch" introduces an innovative approach to filmmaking designed for those with visual impairments. With a focus on accessibility, it presents a feature-length film driven entirely by sound. The narrative follows a neuroscientist trapped in his father's mind, and the film immerses audiences without the need for visuals. Collaborating with blind and low-vision consultants, the ad highlights the creation process involving sound designers and musicians worldwide. Through scenes of attendees in cinemas and interviews with creators, the ad emphasizes this groundbreaking medium, redefining accessibility in media.