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ANDY Awards

Creative Award
New York, United States
Corona - "Corona Extra Limes" by ANDY Awards 2024

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TitleCorona Extra Limes
Agency
Campaign Corona Extra Lime
Advertiser Budweiser China
Brand Corona
Date of First Broadcast/Publication 2023
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
AI Description The ad starts by showing the quintessential way to enjoy a Corona beer with a slice of lime. Despite China being a major beer consumer, it lacks good-quality lime production. This sets the scene for Corona’s initiative to partner with local governments and lime farmers to improve farming practices, thereby supporting farmers and boosting local lime production. Footage shows urban and rural landscapes, emphasizing collaboration between Corona and local communities. Visuals of limes, farming practices, and people narrate the transition to high-quality lime farming. The initiative yields results: increased farmer income and enhanced Corona beer sales. The ad highlights achievements like a significant rise in beer sales, national recognition, and future commitments to expand lime cultivation. The ad concludes with a message underscoring the positive impact on farmers’ lives and the brand's commitment to sustainability and community growth.
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