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Creative Award

New York, United States

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Solar Impulse - "Ready To Vote"

3926

Title	Ready To Vote
Title (original language)	Prêt à voter
Agency	Publicis Conseil
Campaign	Ready To Vote
Advertiser	Solar Impulse
Brand	Solar Impulse
Date of First Broadcast/Publication	2023
Business Sector	Aerospace & Aeronautics
Media Type	Case Study
Length	134 seconds
AI Description	The ad begins with a report on a French court finding the government guilty of inaction on climate change. Activists protest and criticize the government's slow response. The Solar Impulse Foundation introduces 'Prêt-à-Voter,' a book containing 50 ecological draft laws ready for parliamentary voting. Solar Impulse's Bertrand Piccard, a UN Ambassador for the Environment, speaks passionately about the initiative. The ad explains the book's purpose: to empower lawmakers to implement environmental legislation quickly. Several visuals include protests, legislative discussions, and innovative ecological solutions featured in the book. The advertisement ends by emphasizing the urgent need for legal action to combat climate change.
Advertising Manager	Bertrand Piccard
Advertising Manager	Michele Piccard
Advertising Manager	Fabienne Lemaignen
Advertising Manager	Vincent Michelet
President	Agathe Bousquet
President & Chief Creative Officer	Marco Venturelli
Art Director	Steven Daout
Copywriter	Rick Andersen
Account Management	Maho Benotmane
Account Management	Emmanuelle Monset
Strategic Planner	Alastair Maclean
Production Company	Prodigious
Video Producer & Motion Designer	Marcelline Gamma
Head of Art	Maud Robaglia