ANDY Awards

Creative Award

New York, United States

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Google - "25 Years in Search: Playground"

Google Creative Lab NY

Awards

3111

Brand: Google
Country: United States

Advertiser: Google

Title	25 Years in Search: Playground
Agency	Google Creative Lab NY
Campaign	25 Years in Search
Advertiser	Google
Brand	Google
Date of First Broadcast/Publication	2023
Business Sector	Internet Sites (Excluding ISPs) / Apps.
Media Type	Case Study
Length	120 seconds
AI Description	The ad celebrates Google's 25th anniversary by looking back at iconic searches over the past quarter-century. It introduces an interactive Google Doodle that connects users to a vibrant, cartoon-style playground, full of hand-drawn characters and pop-culture references. Users can uncover trends, hidden gems from Google's history, and data-inspired surprises. Highlights include the inclusion of Taylor Swift's top searches, creating an exciting hunt with clues symbolizing her ten musical eras. The ad emphasizes inclusivity and accessibility, with an audio-guided experience ensuring playability for those with low vision. Over 24 million people engaged with the interactive elements, spending over a million hours exploring and discovering trends. The playful and colorful animation, combined with cultural icons, creates an engaging and joyful digital experience.