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Creative Award
New York, United States
The Harris Project - "You Don't Know The Half Of It" by ANDY Awards 2024

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TitleYou Don't Know The Half Of It
Agency
Campaign You Don't Know The Half Of It
Advertiser The Harris Project
Brand The Harris Project
Date of First Broadcast/Publication 2023
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Branded Content
Length
AI Description The ad opens with a group of teenagers gathered around a pool at night. They play a drinking game, where each person takes a drink in response to various unsettling prompts touching on personal insecurities and challenges, like anxieties and mental health issues. The ad captures the ambiance with dim lighting and intimate close-ups, showing the conflicting emotions of the teens. Audible throughout is a conversation filled with tense moments, laughter, and underlying sadness as the friends each respond to their inner struggles. As the ad progresses, it reveals that one in two people with substance use problems also face mental health challenges. This transition offers a stark contrast to the jovial mood at the gathering. The ad concludes with information on the support network available through The Harris Project for those dealing with co-occurring disorders, shining a light on mental health awareness and encouraging viewers to seek help.
Production Company
Editing Company
Post Production
Agency
Chief Creative Officer
Advertising Manager
Chief Strategy Officer
Chief Executive Officer (CEO)
Head of Production
Senior Producer
Executive Director, Head of Project Management
Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Director
Director
Designer
Creative Director
General Manager
Talent Specialist
Global Chief Communications Officer
Senior Communications Manager
Communications Coordinator
Director/Partner
Cinematography
Assistant Director
Managing Director
Head of Production
Executive Producer
Line Producer
Editor
Creative Edit Producer
Editorial Producer
Sound Designer
Mix
Sound Creative Director
Executive Sound Producer
Senior Colorist
Senior Color Producer
Executive Post Producer/Partner
VFX Producer