The Harris Project - "You Don't Know The Half Of It (board)" by ANDY Awards 2024
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The Harris Project - "You Don't Know The Half Of It (board)"
This ad is part of the ACT Responsible Collection
- Brand: The Harris Project
- Country: United States
- Advertiser: The Harris Project
| Title | You Don't Know The Half Of It (board) |
| Agency | Havas New York |
| Campaign | You Don't Know The Half Of It |
| Advertiser | The Harris Project |
| Brand | The Harris Project |
| Posted | April 2024 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad titled "You Don't Know The Half Of It" by The Harris Project is a thoughtful case study focused on raising awareness about the intersection of mental health and substance use among teenagers. It visually captures the struggles of a young woman dealing with co-occurring disorders through honest and raw depictions. The cinematography highlights emotional and dramatic scenes, showing her journey through social settings and moments of introspection. The narrative underlines the importance of recognizing these often-dismissed issues and encourages understanding and empathy. Comments from various reputable sources, such as The New York Times and NBC News, emphasize the PSA's impact and importance. The branding blends a factual presentation with a heartfelt message to engage viewers in a crucial dialogue about mental health. |
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