Victoria Bitter - "England Bitter (Board)" by ANDY Awards 2024
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Victoria Bitter - "England Bitter (Board)"
- Brand: Victoria Bitter
- Country: Australia
- Advertiser: Carlton & United Breweries
| Title | England Bitter (Board) |
| Agency | Droga 5 ANZ |
| Campaign | England Bitter |
| Advertiser | Carlton & United Breweries |
| Brand | Victoria Bitter |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| AI Description | The advertisement for Victoria Bitter cleverly taps into the longstanding cricket rivalry between Australia and England. Set against a background of bright green, representative of a cricket field, a VB bottle with 'England Bitter' branding stands prominently, accompanied by a cricket ball. The ad humorously roasts English bitterness following a controversial cricket match decision in Australia’s favor, and features quotes from social media and news outlets displaying the wide engagement the campaign garnered. The bold text and visuals evoke humor and competition, with a background image of the Australian Prime Minister complementing the tongue-in-cheek theme. |
| Chief Executive Officer (CEO) | Paul McMillan |
| Chief Strategy Officer | Michael Derepas |
| Chief Creative Officer | Ant Keogh |
| General Manager | Sophie Gosper |
| Creative Director | Connor Beaver |
| Creative Director | Adam Slater |
| Creative Director | Hugh Gurney |
| Senior Creative | Cody Naetzker |
| Senior Creative | Zenon Predecki |
| Designer | Noel Yeung |
| Head of Production | Romanca Mundrea |
| Content Director | Allan Carlow |