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ANDY Awards

Creative Award
New York, United States
The Harris Project - "Drink If You" by ANDY Awards 2024

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TitleDrink If You
Agency
Campaign You Don't Know The Half Of It
Advertiser The Harris Project
Brand The Harris Project
PostedFebruary 2024
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
AI Description The ad depicts a group of teenagers gathered around a pool at night, playing a drinking game that revolves around revealing personal insecurities and secrets. Through a series of prompts, participants are urged to confess vulnerable moments such as having a crush on someone else or drinking to cope with loneliness. The dialogues express deep-seated anxieties and hurt, emphasizing a lack of understanding and the pressure to appear okay. The setting is dimly lit, with a focus on blue hues that add to the tone of introspection and melancholy. The ad's atmosphere underscores the emotional weight and stigma attached to mental health and substance use. It ends with a poignant message highlighting the prevalence of co-occurring disorders and urges viewers to learn more about supporting loved ones facing these challenges.