Apple iPhone 15 - "Shot on iPhone Pro Max: Chinese New Year - Little Garlic" by ANDY Awards 2024
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Apple iPhone 15 - "Shot on iPhone Pro Max: Chinese New Year - Little Garlic"
- Brand: Apple iPhone 15
- Country: China
- Advertiser: Apple
| Title | Shot on iPhone Pro Max: Chinese New Year - Little Garlic |
| Agency | TBWA\Media Arts Lab |
| Campaign | Shot on iPhone 15 Pro Max: Chine New Year - Little Garlic |
| Advertiser | Apple |
| Brand | Apple iPhone 15 |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Mobile Telephones & tablets |
| Media Type | Branded Content |
| Length | |
| AI Description | The ad opens with a serene Chinese village scene, capturing a picturesque canal. It follows a young girl navigating school life and self-doubt about her appearance. Her grandfather, a constant figure of support, helps braid her hair, telling her the braids bring luck. The girl faces challenges, like jump-rope competitions and social struggles, but her grandfather reminds her to embrace her uniqueness. Time passes, and the girl grows into a woman, still carrying the bracelet and memories of her grandfather’s encouragement. It highlights family connections, Chinese cultural traditions, and a journey of self-acceptance. The ad showcases the advanced filming techniques of the iPhone 15 Pro Max, capturing emotional and cultural narratives. |
| Director | Marc Webb |
| Copywriter | Pan Yiran |
| Actor / Celebrity | Fan Wei |
| Director of Photography (DOP) | Cecile Zhang |
| Art Director | Li Anran |