Mastercard - "Where to Settle (135s)" by ANDY Awards 2024
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Mastercard - "Where to Settle (135s)"
This ad is part of the ACT Responsible Collection
- Brand: Mastercard
- Country: Poland
- Advertiser: Mastercard
| Title | Where to Settle (135s) |
| Agency | McCann Poland |
| Campaign | Where to Settle |
| Advertiser | Mastercard |
| Brand | Mastercard |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | “Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees. |
| Media Type | Digital |
| Agency | McCann Poland |
| Partner Agency | McCann New York |