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ANDY Awards

Creative Award
New York, United States
Apple - "Fuzzy Feelings" by ANDY Awards 2024

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TitleFuzzy Feelings
Agency
Campaign Fuzzy Feelings
Advertiser Apple
Brand Apple
Date of First Broadcast/Publication 2023 / 11
Business Sector Consumer Electronics & Audio-Visual
Story A quirky mixture of animation and live action shows off the iPhone’s creative features while telling a perfectly constructed story about an employee’s tense relationship with her boss.
Media Type Web Film
Length
Soundtrack Isn’t It a Pity
AI Description The ad follows a woman using a smartphone to capture a charming stop-motion animation featuring a series of whimsical scenes crafted from handcrafted models. The festive holiday setting is brought to life with snow, bright decorations, and animated characters, including a Santa figure and passersby. The soundtrack "Isn’t It a Pity" adds an emotive layer, inviting viewers to reflect on kindness and connection. The woman is shown working in an office, capturing and editing scenes on her laptop, highlighting creativity and festive fun. The story culminates in a warm resolution as an onscreen message, "You make the holidays," appears, encapsulating the ad's theme of making the holiday season special.
Production Company
Director
Director of Photography (DOP)
Animation
Animation
Music