ModiBodi - "Endo Ain't Gravy" by ANDY Awards 2024
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ModiBodi - "Endo Ain't Gravy"
- Brand: ModiBodi
- Country: Australia
- Advertiser: Modibodi
| Title | Endo Ain't Gravy |
| Agency | Howatson+Company |
| Campaign | Episodes |
| Advertiser | Modibodi |
| Brand | ModiBodi |
| Posted | November 2023 |
| Business Sector | Lingerie, Underwear, Pajamas |
| Media Type | Branded Content |
| Length | |
| AI Description | The ModiBodi ad, 'Endo Ain't Gravy,' unfolds in a colorful, casual setting primarily inside a bathroom. Characters engage in playful and humorous banter about relatable everyday topics such as periods, relationships, and financial struggles. The dialogue touches on endometriosis, presenting this health condition in a light-hearted yet sincere manner. The ad underscores female empowerment, friendship, and support, with scenes of friends laughing and caring for each other. Cultural diversity is evident among the characters, emphasizing unity and relatability. Visually, the ad features a modern, youthful style with bright colors and comedic elements, creating a supportive atmosphere for women. ModiBodi products are subtly integrated, highlighting their practical benefits for menstruating individuals. |
| Executive Creative Director | Gavin Chimes |
| Creative Director | Jared Wicker |
| Creative Director | Scott Zuliani |
| Copywriter | Katy Hulton |
| Agency Designer | Eleanor Donley |
| Agency Designer | Ellena Mills |
| Agency Designer | Trent Michael |
| Art Director | Elly Pipiciello |
| Head of Design | Caroline Gilroy |
| Head of Production | Holly Alexander |