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ANDY Awards

Creative Award
New York, United States
Ocean Spray - "Power Your Holidays" by ANDY Awards 2024

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TitlePower Your Holidays
Agency
Campaign Power Your Party
Advertiser Ocean Spray Cranberries, Inc.
Brand Ocean Spray
Date of First Broadcast/Publication 2023 / 11
Business Sector Fruit Juices & Drinks
Media Type Television
Length
AI Description The Ocean Spray ad, 'Power Your Holidays', starts with a family sitting tensely around a beautifully set dinner table, ready to dig into a big turkey and various side dishes. The scene carries a retro 1950s vibe, with fitting costumes and decor. Initially, the atmosphere is subdued, accompanied by sighs, with a muted sound environment punctuated by gunshot-like noises. As the tension builds, the focus shifts to a plate with three perfectly molded jelly cylinders, which appear amusingly out of place. Suddenly, the family members start moving wildly in what seems like a coordinated, humorous dance, breaking the initial tension and showcasing a surprising twist. This unexpected burst of activity adds a layer of humor to the setting, highlighting the playful nature of the ad. It ends with a visual of Ocean Spray Cranberry products alongside the text 'Power Your Holidays', seamlessly tying the product's presence to the holiday cheer.
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Food Stylist Nicole Young
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