ModiBodi - "I'm Dying Inside" by ANDY Awards 2024
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ModiBodi - "I'm Dying Inside"
- Brand: ModiBodi
- Country: Australia
- Advertiser: Modibodi
| Title | I'm Dying Inside |
| Agency | Howatson+Company |
| Campaign | Episodes |
| Advertiser | Modibodi |
| Brand | ModiBodi |
| Posted | October 2023 |
| Business Sector | Lingerie, Underwear, Pajamas |
| Media Type | Branded Content |
| Length | |
| AI Description | The ad for Modibodi's underwear features vibrant, lively scenes focused on young people navigating life together. Set in a cozy living space with pastel colors, the visuals highlight the camaraderie among housemates who share moments of laughter and support amid everyday challenges. Using TikTok to connect with a Gen Z audience, this campaign infuses humor and a sense of community to break taboos around periods. Diverse cast members embrace individuality while showcasing Modibodi’s products in practical and comedic situations. The ad uses trendy music and visuals to communicate positivity and empowerment, reflecting a modern, inclusive message. |
| Executive Creative Director | Gavin Chimes |
| Creative Director | Jared Wicker |
| Creative Director | Scott Zuliani |
| Copywriter | Katy Hulton |
| Agency Designer | Eleanor Donley |
| Agency Designer | Ellena Mills |
| Agency Designer | Trent Michael |
| Art Director | Elly Pipiciello |
| Head of Design | Caroline Gilroy |
| Head of Production | Holly Alexander |