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ANDY Awards

Creative Award
New York, United States
Telstra - "This is Footy Country" by ANDY Awards 2024

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TitleThis is Footy Country
Agency
Campaign This Is Footy Country
Advertiser Telstra
Brand Telstra
Date of First Broadcast/Publication 2023 / 9
Business Sector Telecommunications Services
Media Type Digital
Length
AI Description The ad begins in the Australian countryside, highlighting the vast open spaces. A bus carrying a local football team breaks down, causing distress among them as they risk missing the final game. The ad humorously captures their resourcefulness and resilience to rally the community together, drawing laughs as various team members and supporters contribute comical efforts to solve their predicament. They refuse to forfeit, showcasing their unwavering spirit and dedication to country footy. The ad emphasizes Australian cultural elements, particularly the strong community bonds and sense of humor, backed by Telstra's support for local sports. The story concludes with a heartwarming reminder of the community's unity and enthusiastic spirit.
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