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ANDY Awards

Creative Award
New York, United States
Wendy's - "Don't Delete Menu" by ANDY Awards 2024

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TitleDon't Delete Menu
Agency
Campaign Don't Delete Menu
Advertiser Wendy's
Brand Wendy's
PostedAugust 2023
Business Sector Restaurants & Fast Food
Media Type Case Study
Length
Market United States
AI Description The ad for Wendy's app features a humorous and innovative strategy to prevent app deletions by offering surprise deals to users. Argentina is highlighted as the leading country for app deletions, with a rate of 51.4%. The video humorously portrays the challenge of app retention and introduces 'Don't Delete Menu' as a solution. It shows a step-by-step approach where users see irresistible offers for free food items like tenders when they attempt to delete the Wendy's app. A bright and colorful digital interface emphasizes the playfulness of the concept. The creative solution led to significant improvements in app retention and usage rates for Wendy's, as shown by the final results. The upbeat narration and visuals effectively convey a message of clever problem-solving and customer engagement.
Global Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Designer
Art Director
Motion & Content Designer
Chief Executive Officer (CEO)
Group Account Director
Account Director
Account Executive
Motion & Content Designer
Motion & Content Designer
Global Creative Coordinator
Global Creative Coordinator
Global Director of Creative Excellence
Global Chief Creative Officer