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ANDY Awards

Creative Award
New York, United States
Intel - "The Font That Saves Eyes" by ANDY Awards 2024

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TitleThe Font That Saves Eyes
Agency
Campaign The Font That Saves Eyes
Advertiser Intel
Brand Intel
PostedAugust 2023
Business Sector IT Solutions & Professional Networks
Media Type Digital
Length
AI Description The ad delves into the challenges faced by computer programmers who spend long hours staring at screens, which strains their eyes. It highlights the importance of a legible font for reducing fatigue and preventing mistakes. Intel introduces its innovative solution: the Intel One Mono font, carefully designed to enhance legibility and decrease eye strain for intensive digital work. The ad explains the design process, with modifications on letter forms to ensure clarity and distinction, emphasizing how this novel font supports programmers in their daily tasks. The Intel One Mono is offered freely to the public, available on GitHub, making writing and reading easier for everyone.
Experience Design Director
Chief Design Officer
Group Design Director
Regional Chief Creative Officer
Global Chief Creative Officer
Senior Account Manager
Managing Director Client Engagement
Associate Director Strategy & Insights
Director, Strategy & Insights
Director, Strateby & Insights
Senior Strategist
Design Director
Director of Business and Licensing
Senior Typeface Designer
Typeface Designer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Accessibility Consultant
Chief Technology Officer
Supervisor Client Engagement
Group Director Client Engagement
Director Client Engagement
Program Director
Senior Production Business Manager
Associate Design Director
Integrated Production Supervisor
Editor
Motion Designer
Group Director, Integrated Production