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ANDY Awards

Creative Award
New York, United States
Digital Public Library of America - "Banned Book Club" by ANDY Awards 2024

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TitleBanned Book Club
Agency
Campaign Banned Book Club
Advertiser Digital Public Library of America (DPLA)
Brand Digital Public Library of America
Date of First Broadcast/Publication 2023 / 7
Business Sector Culture, Leisure & Sport
Story The Digital Public Library of America (DPLA) has launched The Banned Book Club to ensure that readers in communities affected by book bans can now access banned books for free via the Palace e-reader app. The Banned Book Club makes e-book versions of banned books available to readers in locations across the United States where titles have been banned. The e-books will be available to readers for free via the Palace e-reader app. “At DPLA, our mission is to ensure access to knowledge for all and we believe in the power of technology to further that access,” said John S. Bracken, executive director of Digital Public Library of America. “Today book bans are one of the greatest threats to our freedom, and we have created The Banned Book Club to leverage the dual powers of libraries and digital technology to ensure that every American can access the books they want to read.” Utilizing GPS-based geo-targeting, DPLA has established virtual libraries in communities across the United States where books have been banned. When a reader is within a community served by a library that has been forced to ban a book, they can visit TheBannedBookClub.info to see the exact books that have been banned in their area. Then, they can download those books for free on any handheld device via the Palace e-reader app. To access The Banned Book Club now, download the Palace app, and choose “Banned Book Club” as your library, then follow the prompts to sign up for a free virtual library card. For more specific instructions, click here. For more information on The Banned Book Club, readers can visit TheBannedBookClub.info.
Media Type Case Study
Length
AI Description The ad opens with stark captions stating 'Intellectual freedom is under attack in America,' alongside scenes showing empty library shelves and people at a protest, emphasizing the urgency of the problem. The Digital Public Library of America introduces "The Banned Book Club," using geo-targeting technology to offer access to banned books. The narration discusses the 2,000 libraries affected by book bans in the last year and asks viewers to imagine a solution. The visuals include people using a phone app to highlight how accessible these books have become, showing the audience how to download and read these banned titles through the Palace e-reader app. The ad concludes with the message 'Let freedom read,' reinforcing the campaign's mission for intellectual freedom and access to knowledge.
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