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Orange - "Trust Journey"

Publicis Conseil Paris, France

Awards

2622

Brand: Orange
Country: France

Advertiser: Orange

Title	Trust Journey
Agency	Publicis Conseil
Campaign	Trust Journey
Advertiser	Orange
Brand	Orange
Date of First Broadcast/Publication	2023 / 6
Business Sector	Telecommunications Services
Story	It can be difficult to gain confidence in oneself and even more so in one’s colleagues. As the subject of confidence is broached, the protagonist takes off into an enchanted cubic world and manages to find enough strength to throw herself into the void.Our VFX team carried out a great deal of graphic research to come up with a style that suited the director and all the parties involved. This project perfectly illustrates the talent of our VFX team in translating the client’s needs into images, despite the complexity of creating a cubic yet photo-realistic environment.
Media Type	Television
Length	115 seconds
AI Description	The ad titled 'Trust Journey' by Orange, created in 2023, illustrates a visual journey of self-discovery and trust. It opens in a corporate boardroom with the protagonist reflecting on self-confidence. Surrounded by colleagues who form a supportive circle, she stands with her hands clasped over her heart. The narrative unfolds as she embarks on an imaginative escape into an enchanting cubic world, filled with dramatic landscapes of open skies and quarries. The protagonist runs through these surreal settings, symbolizing the overcoming of personal and professional barriers. The scenes are elevated by the use of advanced VFX, creating a compelling blend of reality and fantasy. Her journey culminates in a leap of faith from the cliff, embodying the message of trust and reliance on support systems. With a poignant soundtrack emphasizing trust and reassurance, the ad concludes with the tagline 'More room for trust' and introduces Orange's Web3.0 innovations.
Production Company	Wanda Paris
Cinematography	Lenka Vagnerova
Senior Art Director	Nicolas Hurez
Editor	Paul Watts
Executive Producer	Olivier Dubocage
Production Service Company	BAS production
Color Grade Company	company 3
Director	Seb Edwards
Senior Copywriter	Kevin Salembier
Director of Photography (DOP)	Justin Brown
Production Designer	Miha Knific
Head of Production	Romain Cavagnac
Post Production	The Mill Paris
Colorist	Jean-Clément Soret
Visual Effects Supervisor	Alexis Baillia
Dancer	Chiara Corbetta
Stunt	Filip Krzisnik