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Creative Award
New York, United States
Change the ref - "Ballots Against Bullets" by ANDY Awards 2024

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TitleBallots Against Bullets
Agency
Campaign Ballots Against Bullets
Advertiser Change the ref
Brand Change the ref
Date of First Broadcast/Publication 2023
Business Sector Standards Authorities
Media Type Case Study
Length
AI Description The ad titled "Ballots Against Bullets" presents a strong, emotional message about gun violence in the United States. Survivors of gun violence share their stories, emphasizing the immediate and long-lasting impacts of shootings. Throughout these testimonies, the ad highlights stark visuals—a recurring dark aesthetic that signifies the gravity of the issue. Bullet scars of survivors are shown, with voting ballots superimposed over them, linking the choice of elected officials to personal experiences of gun survivors. The ad directly connects voters’ decisions with broader political contexts, advocating for stricter gun laws. Messages and visuals expose pro-gun politicians, emphasizing the need for societal accountability and change.
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