Philadelphia Cream Cheese - "The Tax Free Bagel" by ANDY Awards 2024
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Philadelphia Cream Cheese - "The Tax Free Bagel"
- Brand: Philadelphia Cream Cheese
- Country: United States
- Advertiser: Kraft Heinz
| Title | The Tax Free Bagel |
| Agency | GUT |
| Campaign | The Tax Free Bagel |
| Advertiser | Kraft Heinz |
| Brand | Philadelphia Cream Cheese |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Cheese |
| Media Type | Direct Marketing |
| AI Description | The ad features a playful and visually striking design showcasing two bagels – one labeled 'Taxed' and the other 'Tax-Free.' The ‘Tax-Free’ bagel is sliced with creamy Philadelphia cream cheese, set against a clean white background contrasting with bold yellow and blue text. The catchy text 'TAKE THE BAGEL TAX AND STUFF IT' cleverly plays on words, emphasizing the idea of avoiding unnecessary taxation by enjoying cream cheese-filled bagels. The partnership between Philadelphia Cream Cheese and H&H Bagels is prominently displayed, underscoring a collaboration aimed at reforming the bagel experience in the United States. |
| Production Company | STREET FACTORY MEDIA |
| Media Agency | Starcom USA |
| PR Agency | Zeno Group |