Mastercard - "Where to Settle" by ANDY Awards 2024
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Mastercard - "Where to Settle"
This ad is part of the ACT Responsible Collection
- Brand: Mastercard
- Country: Poland
- Advertiser: Mastercard
| Title | Where to Settle |
| Brief | “Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees. |
| Agency | McCann Poland |
| Campaign | Where to Settle |
| Advertiser | Mastercard |
| Brand | Mastercard |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The campaign focused on SDG goal eight, 'Decent Work and Economic Growth'. |
| Problem | Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs - all amidst an unprecedented rise in inflation. |
| Result | Knowing that smaller towns afford more opportunities, Mastercard introduced the 'Where to Settle' digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office. Of the 1.5 million refugees who have settled in Poland thus far, 20% have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start. The tool upholds Mastercard’s 'Data for Good' commitment to leverage data responsibly in the service of society. |
| Media Type | Digital |
| Length | |
| AI Description | The advertisement by Mastercard and McCann Poland highlights the struggles of nearly 10 million Ukrainian refugees who fled to Poland amid the war. Featuring significant visuals and real footage, it sheds light on the humanitarian and housing crisis that unfolded as these refugees sought safety in overcrowded Polish cities, especially Warsaw. The narrative explains how Mastercard introduced a digital tool, 'Where to Settle,' a platform integrating Mastercard's spending insights with Polish economic data to help refugees find jobs and accommodations in smaller towns, offering greater opportunities and less competition. The impactful visuals show refugees on crowded streets transitioning to using the app, bringing hope with tailored solutions, enabling them to rebuild their lives. |
| Chief Innovation Officer | Marcin Samek |
| Broadcast Producer | Damian Szojda |
| Global Executive Creative Director | John Mescall |
| Group Creative Director | Leopold Billard |
| Group Creative Director | Jordan Kramer |
| Chief Communications Officer | Jessica Bayat |
| Head of Design | Matt Van Leeuwen |
| Strategic Planner | Maria Gajkowska |
| Managing Director | Małgorzata Tereszczenko |
| Account Manager | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
| Traffic Manager | Jędrek Zamorowski |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Global Executive Creative Director | Pierre Lipton |
| National Chief Creative Officer | Catalin Dobre |
| Strategic Planner | Maria Gajkowska |
| Account Manager | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |