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ANDY Awards

Creative Award
New York, United States
Oreo - "Oreocodes" by ANDY Awards 2024

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TitleOreocodes
Agency
Campaign Oreocodes
Advertiser Mondelez International
Brand Oreo
Date of First Broadcast/Publication 2023
Business Sector Biscuits, Bread, Crispbread
Media Type Case Study
Length
AI Description The ad introduces Oreo's new 'Oreocodes,' a playful and interactive initiative that turns everyday milk barcodes into unique offers. It visually depicts an appealing scenario where Oreos and milk come together. A series of graphical elements show milk bottles being scanned on a smartphone app, revealing Oreo cookies and exclusive offers. The visuals are minimalist, featuring a black and white theme which reinforces the iconic Oreo color scheme. The user experience is highlighted through people enthusiastically scanning barcodes and receiving offers. The background narration and text emphasize the simplicity and fun of using this new technology, merging the digital and physical shopping experiences seamlessly.
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