ANDY Awards

Creative Award

New York, United States

Update

Change the ref - "Survivors 1"

3018

Title	Survivors 1
Agency	Alma
Campaign	Ballots Against Bullets
Advertiser	Change the ref
Brand	Change the ref
Date of First Broadcast/Publication	2020
Business Sector	Institutional/Public Interest/Non-Profit Org.
Media Type	Outdoor/Out of Home
AI Description	The ad portrays a powerful and unsettling image of a male torso showing bullet scars, drawing attention to the physical and emotional toll of gun violence. Beside the torso is a mock-up of a Florida election ballot featuring candidates Ron DeSantis, Andrew Gillum, and Darcy G. Richardson. The tagline 'Your ballot can become a bullet' emphasizes the importance of voting for candidates who prioritize gun violence prevention. The stark, minimalist design, captured in somber tones, underscores the grave message. As part of the 'Survivors 1' campaign by Change the Ref, the ad, created by agency Alma, uses the visceral imagery to advocate for political change and promote social responsibility. The campaign is a call to action against gun violence, urging viewers to make thoughtful choices at the polls.
VP, Director of Production	Yeyo Marquez
Chief Creative Officer	Alvar Suñol
Associate Creative Director	Daniel Correa
Associate Creative Director	Virgilio Flores
Associate Creative Director	Beatriz Torres Marin
Founder	Manuel Oliver
Founder	Patricia Oliver
Chief Executive Officer (CEO)	Isaac Mizrahi
Copywriter	Raquel Chisholm
Executive Agency Producer	Michelle Headley
Digital Artist	Juary Leocardio
Executive Producer	José Luis Cabruja