Corona - "Corona Extra Lime (Board)" by ANDY Awards 2024
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| Title | Corona Extra Lime (Board) |
| Agency | Draftline |
| Campaign | Corona Extra Lime |
| Advertiser | Budweiser China |
| Brand | Corona |
| Posted | March 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| AI Description | The advertising campaign for Corona Extra Lime focuses on sustainable lime farming in China, leveraging local resources to create a premium experience. Set against the lush landscapes of lime orchards, the ad emphasizes Corona's partnership with local farmers to boost their income and promote environmentally friendly practices. The visuals are dominated by vibrant shades of green and natural sunlight, capturing the essence of growth and sustainability. The text highlights achievements, such as one million limes being harvested, a 21% increase in farmers' income, and a positive shift in brand perception. The tagline 'Better Lime, Better Corona' reinforces the brand's dedication to quality and community impact. |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Creative Officer | Carlos Camacho |
| Copywriter | Carlos Camacho |
| Art Director | Alejandra Rozo |
| Art Director | Alejandra Ramirez |
| Art Director | Pedro Sattin |
| Creative Lead | Ivan Zhang |
| Creative Team | Zerien Li |
| Creative Team | Vankies Xu |
| Account Planner | Serafina Cheng |
| Project Manager | draftLine |
| Director | Miguel Herrera |
| Executive Producer | Esteban Pava |
| Post Production | Mara |
| Post Production | Javier Pinilla |
| Recording Studio | Hooked Studios |
| Sound Design Company | Yessian Hamburg |
| Sound Production | MOKOH Music Berlin |
| Account Director | Krizia Brühl |
| Project Manager | Lei Hu |
| Production Company | Macarena |
| Production Company | Enjoy vision |
| Executive Producer | Diego Ossa |
| Sound Designer | Jan Finck Barboza |