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Creative Award
New York, United States
Change the ref - "Mike Bost" by ANDY Awards 2024

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TitleMike Bost
Agency
Campaign Ballots Against Bullets
Advertiser Change the ref
Brand Change the ref
Date of First Broadcast/Publication 2020
Business Sector Standards Authorities
Media Type Print
AI Description The ad from Change the Ref, created by Alma in 2020, portrays a chilling image showing a window with a bullet hole superimposed over a mock ballot. The visual impact is stark and unsettling, with the ballot listing candidates for an Illinois congressional election. The location and situation suggest a connection to gun violence, particularly the note 'Holiday Weekend Shooting, Chicago, IL'. The image utilizes a muted color palette, emphasizing realism and a gritty tone, likely aimed at eliciting a sense of urgency and awareness about gun violence in America. There is a strong emotional pull, urging the viewer to reflect on the direct and brutal impact of political decisions related to gun control.
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