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Creative Award
New York, United States
Change the ref - "Marco Rubio" by ANDY Awards 2024

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TitleMarco Rubio
Agency
Campaign Ballots Against Bullets
Advertiser Change the ref
Brand Change the ref
Date of First Broadcast/Publication 2020
Business Sector Standards Authorities
Media Type Print
AI Description The advertisement features a stark black tiled bathroom wall peppered with bullet holes, evoking the somber memory of the Pulse nightclub shooting in Florida. Overlaying the holes is a representation of a voting ballot with Marco Rubio listed as a candidate. The visual metaphor links voting to gun violence, emphasizing the message that 'Your ballot can become a bullet.' The ad urges voters not to support candidates who oppose gun violence prevention. The overall tone is dark and impactful, leveraging minimalistic visuals to deliver a potent social message about the consequences of certain political choices. The ad effectively captures the viewer's attention with its bold symbolism and urgent call to action.
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