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Creative Award
New York, United States
Change the ref - "Donald Trump" by ANDY Awards 2024

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TitleDonald Trump
Agency
Campaign Ballots Against Bullets
Advertiser Change the ref
Brand Change the ref
Date of First Broadcast/Publication 2020
Business Sector Standards Authorities
Media Type Print
AI Description The ad by 'Change the Ref' highlights the issue of gun violence with a powerful image. It features a cracked window or glass panel with a ballot form overlay indicated with multiple bullet holes. The names on the ballot include political figures, with the most prominent hole targeting the name 'Donald Trump'. The red background and broken glass create a sense of urgency and danger. The text 'Your ballot can become a bullet' at the bottom urges viewers to vote responsibly against candidates opposed to gun violence prevention. The visual metaphor starkly associates voting choices with real-life consequences, suggesting how political decisions can metaphorically 'shoot' into society.
Chief Executive Officer (CEO)
co president
SVP Production
VP, Director of Production
Creative Director
Creative Director
Creative Director
Associate Content Director
Art Director
Integrated Producer