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ANDY Awards

Creative Award
New York, United States
Apple - "Privacy on iPhone" by ANDY Awards 2024

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TitlePrivacy on iPhone
Title (original language)Tracked
Agency
Campaign Privacy on iPhone
Advertiser Apple
Brand Apple
PostedJune 2021
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
Soundtrack Mind Your Own Business by Delta 5
AI Description The Apple ad ‘Privacy on iPhone’ opens with a man named Felix in a coffee shop where he questions why personal details like name, date of birth, and spending are shared openly. Scenes transition to different settings—a hectic office, city streets, and a store. The soundtrack, "Mind Your Own Business" by Delta 5, underscores the theme of privacy. Various people constantly invade Felix's space, symbolizing data intrusions. His iPhone becomes a tool for reclaiming control, highlighting features that allow users to choose who tracks their information. The visuals conclude with a reminder of the importance of digital privacy as Felix makes decisions that send intruders disappearing.
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