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ANDY Awards

Creative Award
New York, United States
Apple, iPhone - "Those That Follow - Shot on iPhone 13 Pro" by ANDY Awards 2023

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TitleThose That Follow - Shot on iPhone 13 Pro
Agency
Campaign Those That Follow - Shot on iPhone 13 Pro
Advertiser Apple
Brand Apple, iPhone
PostedApril 2023
Business Sector Mobile Telephones & tablets
Media Type Digital
Length
AI Description The ad, 'Those That Follow,' shot on an iPhone 13 Pro, unveils a mysterious storyline set in a culturally rich environment. Beginning with a high-octane chase involving motorbikes through dense forests, the narrative quickly shifts into a suspenseful exploration of interpersonal conflict. Two young men, embroiled in a tense situation, navigate through a series of misadventures, masking themselves figuratively and literally. A festival with traditional masks and costumes adds layers of cultural depth and depicts a vivid panorama interwoven with the modern world. The thrilling atmosphere intensifies as the duo finds themselves in a dilapidated cabin in the woods where tensions rise. Conversations reveal a complex backstory, heightening the suspense with each turn. As night falls, the visual tone grows darker, culminating in a dramatic scene where a fire engulfs the wooden structure. The story closes with a somber tribute to the traditional masks floating down a river as a symbol of resolution and acceptance.