Adult Swim - "Wormaggeddon creates global engagement (and slays US dragons)." by ANDY Awards 2023
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| Title | Wormaggeddon creates global engagement (and slays US dragons). |
| Agency | Adult Swim |
| Campaign | Wormaggeddon creates global engagement (and slays US dragons). |
| Advertiser | Adult Swim |
| Brand | Adult Swim |
| Posted | April 2023 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Digital |
| Length | |
| AI Description | The 'Wormaggeddon' campaign for Adult Swim brings life-sized, vibrant statues of characters and fantastical creatures from the popular show 'Rick and Morty' to iconic locations worldwide. The installations feature sculptures depicting a massive dragon being battled against in various scenarios. From urban arcades to scenic beaches and historical landmarks, these statues captivate audiences, leading them on an adventurous exploration across continents. The campaign focuses on immersive experience, combining art, adventure, and humor that resonate with the show's quirky and irreverent style. These statues attract significant attention in public spaces, encouraging social engagement and fan interaction while maintaining a playful and surreal aesthetic. |
| Production Company | Adult Swim |