Clash of Clans - "Clash From The Past" by ANDY Awards 2023
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Clash of Clans - "Clash From The Past"
- Brand: Clash of Clans
- Country: United States
- Advertiser: Supercell
| Title | Clash From The Past |
| Agency | Wieden + Kennedy |
| Campaign | Clash From The Past |
| Advertiser | Supercell |
| Brand | Clash of Clans |
| Posted | April 2023 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Released in 2012, Clash of Clans is one of the most popular mobile games in the world, with 300 million daily players and millions of subscribers to its YouTube channel. For our 10th Anniversary, we wanted this global community of fans to feel like the game they loved was as iconic a gaming franchise as Mario, Donkey Kong, Pac-Man, and the other video games that have shaped our culture and lives. Our goal was to create a campaign that went beyond celebrating 10 years, and instead re-engaged our fans in a way that reminded them how much they really love this game, and keep them invested for the future. |
| Media Type | Digital |
| Length | |
| AI Description | The ad celebrates the 10th anniversary of Clash of Clans by crafting an imaginative history, presenting the game as if it existed since the 1980s. It features a mockumentary-style narrative wherein a fictional documentarian, Leo, elaborates on the supposed 40-year history of the game. The campaign blends real and fictional elements, showcasing retro-style products, arcade games, and reenacting scenes from styles of different gaming eras. The video integrates elements reminiscent of iconic video game milestones, such as pixel art and game merchandise, building an engaging universe for fans. The creative campaign is aimed at creating nostalgia, delight, and continuance of fan engagement. |
| Post Production | Joint NY |
| Post Production | Blacksmith |
| Executive Creative Director | Hermeti Balarin |
| Executive Creative Director | Ana Balarin |
| Creative Director | Lawrence Melilli |
| Producer | Devin Brown |
| Design Director | Mike Weihs |
| Retoucher | Frazer Goodbody |
| Group Media Director | Stephanie Ehui |
| Business Affairs Manager | Tristan Martin |
| Production Service Company | B2Y Productions |
| Executive Creative Director | John Petty |
| Managing Director | Jess Monsey |
| Copywriter | Nick Stoner |
| Art Director | Nick Howard |
| Creative Director | Darcie Burrell |
| Copywriter | Will Curtis |
| Art Director | Liam McKay |
| Group Brand Director | Danny Sullivan |
| Brand Director | Kimmy Cunningham |
| Brand Director | Jane Han |
| Brand Manager | Spencer Crain |
| Brand Executive | Demetrius Wallace |
| Executive Producer | Ricara Stokes |
| Producer | Kacey Klonsky |
| Designer | Dave Hagen |
| Designer | Michael Auer |
| Designer | Morgan Searcy |
| Designer | Olivia Budiono |
| Designer | Chris Streger |
| VFX Creative Director | Stefan Smith |
| Business Affairs Manager | Kevin Moyer |
| Business Affairs Manager | Chelsea Appleby |
| Business Affairs Manager | Kristian Evanculla |
| Production | Matt Blum |
| Production | Liliya Dru |
| Production | David Carney-Fenton |
| Fabrication | Ellen Osborn |
| Retoucher | Amy Ellars |
| Motion Producer | Cameron Blake |
| Production | Vicki Liu |
| Production | Beth Schuenemann |
| Production | Ken Berg |
| Copywriting | James Yu |
| Copywriter | Lisa Kadous |
| Copywriter | Erica Nikolaidis |
| Retoucher | Greg Radich |
| Fabrication | Denise Hangg |
| Fabrication | Kristin Holder |
| Motion Design Lead | David Mellor |
| Motion Design Lead | Chris Huang |
| Motion Design Lead | Konstantin Eydelman |
| Group Strategy Director | Indiane Matine |
| Strategist | Olivia Campbell |
| Associate Media Director | Mary Eliason |
| Associate Media Director | Jarod Diaz |
| Creative Operations Manager | Valentina Savarese |
| Creative Operations Manager | Jaymie Steck |
| PR | Danny Hernandez |
| PR | Alex Har |
| Motion Design Lead | Adam Sirkin |
| Production Company | Spark & Riot |
| Design Producer | Victoria Tengblad-Kreft |
| Design Producer | Scott Meisse |