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Creative Award
New York, United States
Greenpeace - "Los Santos +3ºc" by ANDY Awards 2023

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TitleLos Santos +3ºc
Agency
Campaign Los Santos +3ºc
Advertiser Greenpeace
Brand Greenpeace
PostedApril 2023
Business Sector Environmental & Animal Issues
Media Type Digital
Length
AI Description The ad by Greenpeace titled "Los Santos +3ºc" advocates for climate change awareness within the context of Los Santos, a virtual city resembling Los Angeles, commonly known in the game GTA V. Throughout the ad, various digital landscapes and characters from the game are shown, now submerged or otherwise impacted by rising water levels and environmental disasters. It uses vivid 3D graphics and game mechanics to simulate the real-world impacts of a 3-degree Celsius global warming scenario. Streamers from various backgrounds are depicted reacting to the climate-induced changes as part of a live campaign, urging viewers to recognize the urgent need for environmental action. The ad concludes with the call to action, "Play the future, but don't play with the future," emphasizing the need for responsible action regarding climate change.
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