ANDY Awards

Creative Award

New York, United States

New Search

Print View

Update

Filter results by

Stranger Things - "Netflix Stranger Things Global Rift Takeover"

Giant Spoon New York, United States

Awards

5381

Brand: Stranger Things
Country: United States

Advertiser: Netflix

Title	Netflix Stranger Things Global Rift Takeover
Agency	Giant Spoon
Campaign	Netflix Stranger Things Global Rift Takeover
Advertiser	Netflix
Brand	Stranger Things
Posted	November 2022
Business Sector	Online Leisure & Entertainment Services
Media Type	Case Study
Length	120 seconds
Market	Colombia, India, United Arab Emirates, Japan, Malaysia, Singapore, Poland, France, Sweden, United Kingdom, Italy, Spain, Australia
AI Description	The 'Stranger Things' Global Rift Takeover by Netflix is a bold marketing campaign for the show's fourth season. It features a series of captivating events across 15 world-famous landmarks, including the Empire State Building. Fans were enticed through cryptic social media posts revealing coordinates that led to immersive experiences. These events turned the landmarks 'upside down,' simulating a rift to the series' alternate dimension, the 'Upside Down.' The campaign culminated in New York City with a spectacular projection and light show, capturing global attention with over 100 million influencer reach and 190 million organic impressions. The campaign was pivotal in promoting the new season, reinforcing the series' cultural phenomenon status.
Partner	Empire State Realty Trust
VFX Company	Superbien
Agency	BBH
VFX Company	PixelArtworks
Agency	Wavemaker
Agency	Bosko
Agency	NVE Experience Agency
Agency	Cognition
VFX Company	Sonic Design
Agency	AndTonic
Agency	Dude
Agency	Dentsu West Japan Inc.
Agency	TYO Monster
Agency	Creativeland Asia
VFX Company	Creative Factory Global
Event management company	Hyperlink Brand Solutions
Agency	Akcelo
Agency	Jack Nimble
Agency	This is Tommy
Agency	Makerlab
Agency	Lighting Insomnia
Agency	Science & Sunshine
Advertising Manager	Isabella Kursman Neri
Advertising Manager	Michael Rossetti
Advertising Manager	Melinda Okoye
Advertising Manager	Shaina Morrison
Advertising Manager	Jennie Wilkes
Advertising Manager	Nell Riley
Advertising Manager	Erin Mumy
Advertising Manager	Spencer Davis
Advertising Manager	Aaron Lynch
Advertising Manager	Chris Hooper
Advertising Manager	Kristy Holland
Advertising Manager	Marisa Brickman
Advertising Manager	Becky Bell
Advertising Manager	Robbert Boom
Advertising Manager	Marleen Koelma
Advertising Manager	James Scally
Advertising Manager	Alex Cullen
Advertising Manager	Maja Vukomanovic
Advertising Manager	Katarzyna Zagól-Sudomir
Advertising Manager	Margaret Chudy
Advertising Manager	Grace Lee
Advertising Manager	Jesse Green
Advertising Manager	Sandra Ciconte
Brand Partnerships	Lexi Whelan
Advertising Manager	Tatiana Vergara
Advertising Manager	Laura Nieto
Advertising Manager	Alex Hernandez
Advertising Manager	Juan Muñoz
Advertising Manager	Fana Giorgis
Advertising Manager	Sabrina Ippoliti
Advertising Manager	Feliciana Leone
Advertising Manager	Jacopo Turrini
Advertising Manager	Saori Imai
Advertising Manager	Yunse Lee
Advertising Manager	Tara Kapur
Advertising Manager	Arathi Jayaram
Advertising Manager	Divya Rao
Advertising Manager	Amar Kondekar
Advertising Manager	Vanessa Hughes
Advertising Manager	Daphne Ng
Advertising Manager	Fyn Foo
Advertising Manager	Isa Ghani
Advertising Manager	Yilin Lin
Advertising Manager	Eethar Al-Hassan
Advertising Manager	Nadim Lahoud