Car Hero - "The Truth" by ANDY Awards 2023
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| Title | The Truth |
| Agency | audacity |
| Campaign | The Truth |
| Advertiser | Car Hero |
| Brand | Car Hero |
| Posted | November 2022 |
| Business Sector | Car Dealers |
| Story | When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection. |
| Media Type | Branded Content |
| Length | |
| AI Description | The ad for Car Hero centers on a humorous and skeptical customer looking for a secondhand car. The message begins with the notion that "bad habits are never fixed," hinting at the deceitful practices sometimes found in the used car market. As the protagonist inspects the car, he humorously suspects damage and past accidents. Despite his fears, the Car Hero salesman introduces their meticulous inspection process, boasting checks on over 221 details per car. The short film humorously portrays Car Hero as a meticulous and honest dealer, differentiating itself from competitors by ensuring transparency and reliability in their inspections. The ad ends showing Car Hero as a superhero for used cars, emphasizing trust and professionalism. |
| Production Company | Phenomena |
| Advertising Manager | Pichaiphat Tananont |
| Advertising Manager | Siratchaya Rattanacharoen |
| Advertising Manager | Benyapa Srisutthirak |
| Chief Creative Officer | Jon Chalermwong |
| Creative Director | Pisut Nirodsil |
| Art Director | Kulika Arayangkool |
| Head of Production | Wisawut Nuchpoom |
| Director | Thanonchai Sornsriwichai |
| Assistant Director | Nattapon Lumpong |
| 2nd AD | Rittikate Intavila |
| Producer | Pornsuda Piyarattanapong |
| Director of Photography (DOP) | Kritsadapol Samanukul |
| Project Manager | Kachamat Petthong |
| Project Manager | Nita Arunsiri |
| Post-production Producer | Sawanya Jitrarat |
| VFX Company | The Sharpen Computer Graphics Studio |
| Visual Effects Supervisor | Juta Manying |
| VFX Producer | Thanyaporn Saradatta |
| Editing Company | Matad Co. Ltd. |
| Editor | Manop Boonwipas |
| Assistant Editor | Jadesaritt Chongprasert |
| Colorization | Edittide Co. Ltd. |
| Colorist | Sarayouth Phuksawattanachai |
| Sound Design Company | Cine Digital Sound Studio |