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ANDY Awards

Creative Award
New York, United States
DORITOS/CHEETOS - "SNACKABLE SCREENS/FLAMIN’ HOTTIE" by ANDY Awards 2023

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TitleSNACKABLE SCREENS/FLAMIN’ HOTTIE
Agency
Campaign SNACKABLE SCREENS/FLAMIN’ HOTTIE
Advertiser PepsiCo Inc.
Brand DORITOS/CHEETOS
PostedJune 2022
Business Sector Cocktail Snacks
Media Type Digital
Length
AI Description The ad features Megan Thee Stallion, promoting the latest collaboration with Doritos and Cheetos for the Flamin’ Hot range. Captured in vivid, fiery visuals, the narrative highlights Megan's love for these spicy snacks and her dedicated fan base. To captivate a Gen Z audience known for ignoring traditional ads, the campaign launched a song titled "Flamin' Hottie". The video includes Megan in various fashionable outfits, performing on stage, and enjoying her favorite snacks. Utilizing Snapchat's technology, the ad showcases an innovative way to engage fans via an exclusive music video. The energetic and modern production style, paired with Megan's powerful presence, creates a lively and memorable experience.